Every Singaporean has heard of 4D or TOTO, but how much do we know about the company that brought them to our shores? You might think that the answer to that question is very little. But in truth, the establishment was actually set up more than 50 years ago (on 23 May 1968) to provide safe and trusted betting in order to combat illegal gambling.
As the sole legal operator of association football and motor racing lotteries in Singapore, Singapore Pools is a wholly owned subsidiary of Tote Board, a statutory body under the Ministry of Finance. Surplus from gaming revenue is channelled through the organisation to support the arts, community development, charity, education, healthcare and sports sectors.
A renowned brand that has earned the trust of millions, Singapore Pools is known for their responsible gambling campaign and aims to be a “Company for Good”. To date, they have donated close to S$9 billion to charity since their inception. The company is also committed to continuing to evolve with the industry, and is currently in the process of moving to a more agile business model.
One such initiative is the launch of their new PADS4 digital signage system which allows for realtime event messages and lottery/betting data to be displayed at all outlets. The company also uses this system to promote their responsible gaming message to educate customers on playing with care and within their means, as well as how to deal with problem gambling.
Another way in which Singapore Pools is empowering their staff is by providing them with the tools to be more creative and come up with better ideas. They partnered with Collective Campus to conduct two one day tech crash courses for 40 of their employees, covering ideation methods and innovation theory.
The company’s digitalisation journey was not without its challenges. The COVID-19 pandemic elevated data demand across the world and put strain on the organisation’s digital infrastructure. This coupled with the fact that many of its older staff were working remotely in the cloud for the first time, made it even more critical to ensure their cyber security was at its strongest.
Singapore Pools deployed Oracle Cloud Observability and Management to give their IT team improved visibility into their IT environment and accelerate their troubleshooting capabilities. Now, they can resolve problems in minutes rather than hours and keep their operations running smoothly at all times.
For those who want to try their hand at betting online, they can sign up for a Singapore Pools Account via the official app or website. All you need to do is fill in an online form or submit a SingPass MyInfo, and wait for the verification process to be completed within two days. After that, you can login with your account to start betting. You can also find helpful articles on how to bet and more information about the company. Just make sure you read the terms and conditions carefully.